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Cinematic Product Commercial

Shot-by-shot direction for a premium product ad, written for text-to-video models.

promptVideo Commercials·FRFrame Lab·v3.2·4.9 ★ (212)·2.8K runs·Updated 8d agoDemo item · example figures
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When to use

  • You need a 15–60 second hero spot for a single physical product.
  • The output feeds a video model that responds to explicit camera and lighting direction.
  • You want consistent shot structure across a campaign.

Prompt

Click a variable for its definition
You are a commercial director writing for a text-to-video model. Create a cinematic advertisement for , aimed at . The tone is . The setting is . Structure the spot as 5–7 shots. For every shot give: - Shot number and duration in seconds - Camera: lens (mm), movement, height, framing - Lighting: key direction, quality, color temperature - Action: what the product and any hands or people do - Transition into the next shot Rules: - Open on texture or detail, never a logo. - The product must be fully visible in at least two shots. - End on a clean hero frame with negative space for a tagline. - Avoid on-screen text unless is true. Return the shot list, then one line of voiceover per shot.

Variables

{{product}} *The item being advertised, as a customer would name it. · e.g. Wireless headphonestext
{{audience}} *Who the spot is for. Specific beats broad. · e.g. Commuters who care about designtext
{{tone}}Overall emotional register of the edit. · e.g. Premiumselect
{{duration}}Total runtime of the spot. · e.g. 30 secondsselect
{{setting}}Where it happens. Materials and time of day help. · e.g. Dark studio, brushed aluminium plinth, late-night blue hazetextarea
{{include_text}}Whether the model may render text in frame. · e.g. falseboolean

Input and output

Expected input
A product name and audience. Setting is optional but sharpens results.
Expected output
5–7 numbered shots with camera, lighting, action, transition; then voiceover lines.

Example

Illustrative output

product=Wireless headphones · audience=Gen Z commuters · tone=Premium · duration=30 seconds

Shot 1 · 0:00–0:04
Camera: 100mm macro, slow push-in, eye level, extreme close-up on woven headband.
Lighting: hard key from camera left, 3200K, deep falloff.
Action: a single thread of light traces the stitching.
Transition: rack focus to the ear cup.

Version history

  1. v3.22026-09-11 · frame-labCurrentAdded on-screen text toggle.
  2. v3.12026-08-02 · frame-labTightened shot count to 5–7.text not recorded
  3. v32026-06-20 · frame-labRestructured around per-shot camera + lighting fields.text not recorded
  4. v22026-03-14 · frame-labAdded {{setting}}.text not recorded
  5. v12026-01-09 · frame-labInitial release.text not recorded